Four Agency Worldwide has been appointed by leading global professional services firm Alvarez & Marsal (A&M), to deliver strategic communications and public relations across the Middle East.
Delivered through Four’s future industries team, the partnership will enhance A&M’s brand visibility, stakeholder engagement and thought leadership, across sectors critical to regional economies.
Known for its senior-led, operator-driven approach, A&M is a refreshing alternative in the consulting market. The firm provides transactions, transformation and turnaround services across key industries that are advancing growth and realising national agendas across the Middle East.
With a world-wide network of experienced operators, former regulators and industry authorities, A&M helps corporates, boards, private equity firms, law firms and government agencies drive change, mitigate risk and unlock value.
Four’s programme will focus on integrated communications, data-led commentary and insights, C-level profiling and MENA-wide campaigns covering the UAE, KSA, Qatar and the wider region.
Mohaned Lafi, chief executive, Four MENA commented: “Alvarez & Marsal is recognised as a major challenger to traditional consulting models by bringing hands-on execution capabilities directly into the Middle East market. We bring a similar ethos and our approach will combine strategic planning with campaign execution, to position A&M at the forefront of industries that are transforming the region.”
Four’s appointment builds on its track record of delivering regional campaigns for leading organisations including Masdar, Airbus, Honeywell, Tahaluf, Agility Global and many others