We’re thrilled to announce that Four, in partnership with Verve, has once again clinched the Creativity for Good award at the prestigious PM Society Awards (the "PMi's") - marking our second win in this category.
This award celebrates the power of purposeful creativity and this year’s spotlight was on Niemann-Pick UK (NPUK), a charity dedicated to supporting families affected by acid sphingomyelinase deficiency (ASMD) - a rare, progressive and often misdiagnosed condition.
Our winning campaign - led by Dan Linton, director, health media - was a masterclass in collaboration. With the brilliant creative team at Verve and a network of generous media partners, we built a campaign that didn’t just raise awareness - it gave a voice to a community that deserves to be heard.
At the heart of the campaign was The Perspective Index, a strategic tool designed to raise clinical suspicion for ASMD and drive earlier diagnosis. Delivered across six channels using nine tactics, we engaged 22 publishers, reached 9,315 healthcare professionals and generated 2.9 million opportunities to see, with a media value of £331,801.
From strategy to storytelling, every element was crafted with purpose and passion. And the impact? A deeply resonant initiative that connected with both healthcare professionals and the public.
We’re incredibly proud to once again be making a difference for people living with a rare condition.