Four Agency Worldwide’s Future Industries practice partnered with Tahaluf to deliver strategic communications for Money20/20 Middle East, the region’s largest fintech event and the second largest globally.
The Riyadh event welcomed more than 38,500 attendees, a 63% rise in international participation and nearly double the scale of 2024. It convened 450 global fintech brands and more than 1,050 investors, while facilitating more than 2,200 investor-startup meetings and multiple partnership signings.
Four managed all communications in the run-up to the event as well as engagements with more than 150 media representatives and key opinion leaders on site. Talahuf and Four collaborated to support key Saudi stakeholders including the Saudi Central Bank and Capital Market Authority.
Mohaned Lafi, chief executive, Four MENA, said: “Money20/20 Middle East marked a pivotal moment for the region’s fintech sector, with Saudi Arabia driving significant investments in new digital payment solutions. We are proud to be working with Tahaluf, an organisation that is delivering some of the biggest and most important events in the Kingdom of Saudi Arabia.”
Four is now working with Tahaluf, Informa’s Saudi brand, on the Global Health Exhibition, Cityscape Global and Black Hat Middle East and Africa, all taking place in the Saudi capital. For many years, Four has worked closely with Informa, on events including three editions of Dubai Airshow, three editions of the MEBAA Show, several AIME MRO events and Cityscape Qatar 2025.