Four Agency, the leading independent international media, creative and communications agency, has been reappointed by King’s Cross to deliver the consumer PR brief for its prestigious 67-acre estate.
This renewed partnership follows five successful years of collaboration and campaign delivery. Four’s work has supported the transformation of the London estate into a leading destination that combines innovation and inspiration with social impact and purpose.
Four will continue its brief to conceive and execute impactful consumer campaigns to position King’s Cross and Coal Drops Yard as an internationally compelling and desirable place to live, work, study and visit.
Four’s consumer PR activity will continue to integrate with King’s Cross’s wider marketing, arts and events teams. This will ensure a cohesive and dynamic approach to promoting King's Cross as a premier London lifestyle destination.
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"We are honoured to continue our partnership with King’s Cross," said Matt Railton, managing director, culture, at Four Agency. "Our innovative, insight-first strategies and dedicated team have been instrumental in enhancing the visibility and appeal of the estate over many years, and we are excited to continue to work with the King’s Cross team and build on that joint impact."
Chrissy Cullen, marketing and communications director at King’s Cross, said: “Working alongside Four Agency over the last five years has really helped put King’s Cross on the map as a leading destination in London that’s open to everyone. We are always impressed by the team’s insight and trend-led approach to campaigns and by the exceptional results they achieve year-on-year. We are looking forward to working with them again on another year of brilliant campaigns and always-on activity.”
Within Four’s Lifescapes sector, the agency’s wider real estate and built environment clients include Get Living, King’s Cross, Church Commissioners for England (Connaught Village), Berkeley Homes, Arcadis, Riverstone, NHS Property Services, JTRE London and Sovereign Network Group.
Images: Top image: Performing at King’s Cross Summer Sounds in 2024 – photo by John Sturrock
Lower image: Fluorescence by British visual artist, Liz West, commissioned by King’s Cross to design the 2024 Granary Square winter installation. Photography by John Sturrock