50 years of Acme

Acme Studios is a charity based in London which provides affordable studios, work/live space and a programme of artist support

Across 2022-3, Acme celebrated its 50th anniversary, embarking upon a year-long programme of events, artist opportunities and wider initiatives

Four mapped out a phased PR plan to maintain momentum and strategically activate the wealth of stories, archive material, and network of alumnae and spokespeople across the year, encompassing media outreach and events support

Four leveraged data from Acme’s latest Artist Tenant Survey to shape a news story midway through the campaign, securing an exclusive two-page print feature in The Observer with comment from Justine Simons, London’s deputy mayor for culture and creative industries alongside artists and Acme spokespeople

The Observer piece was cited in cultural roundups and features from Artnet, Evening Standard and the Vaizey View newsletter; with additional online features in The Art Newspaper and Arts Professional. Op eds by Acme co-directors were also placed across the year with trade publications Arts Industry and Arts Professional