The AIDS Memorial in London

Four worked with AIDS Memory UK on the campaign to create London’s first permanent memorial to AIDs/ HIV, which aims to raise awareness of the continuing impact of HIV/AIDS, which has disproportionately affected four communities: gay/bisexual men, Black African communities, the bleeding disorders community and injecting drug users.

The winning proposal, by artist Anya Gallaccio, was chosen by a panel of experts and with the involvement of the primary stakeholders via representatives as part of the Affected Communities Advisory Board (ACAB),

The team at Four placed an op-ed in the Evening Standard e importance of the memorial for London and an 8-minute story on BBC Breakfast with comment from AMUK’s founder and creative director Ash Kotak, LGBT & HIV activist Jonathan Blake and the Haemophilia Society’s LGBT ambassador Mark Ward.

Coverage secured following the announcement included a live segment from the announcement on BBC News, a package on Radio 4’s 6pm News, further interviews with 5 Live and BBC Radio London, and a BBC Online story, as well as Evening Standard, Mail Online, The Independent, The Art Newspaper, Art Review, ArtForum, Frieze, Artnet, Artsy and Attitude Magazine.