Set up by Wales Millennium Centre and Crossover Labs, the Annwn Prize for Excellence in Immersive Storytelling is a major new moment in the global arts calendar and the first award of its kind dedicated to this type of work.
Four's focus is on raising awareness of the award, delivering a phased communications campaign building up to a major news moment for the announcement of the inaugural shortlist in November 2025.
Four will be shining a light on the incredible artists involved and in Spring 2026, the shortlisted works will be brought to life in an exhibition at Wales Millennium Centre, where the winner of the Annwn Prize will be announced.
