Four has been working with the Baillie Gifford Prize for Non-Fiction since its inception as the Samuel Johnson Prize over 25 years ago
Work includes prize administration, sponsor relations, issues and crisis management, public relations, brand and creative, social media strategy implementation, content creation (podcasting/video content), retailer engagement, performance marketing and event management
The announcement of the 2025 winner resulted in the most high-profile and high-volume coverage for many years, with pieces across the globe. Highlight winner news / interviews includes BBC Radio 4’s Front Row Programme, BBC World Service’s News Hour, The Times and The Financial Times
For social and digital marketing, we conducted Q&As with all 12 longlisted authors, produced podcasts and video content, managed all website updates, and delivered both organic and paid campaigns throughout. We also heavily upweighted our video content creation, developing a portfolio of new and engaging formats throughout the prize cycle.
