Our collaboration with the Dominican Republic Tourist Office has delivered high-impact consumer campaigns targeting four core customer segments. We adapted their global creative concept for the UK market, resulting in impressive assets and outcomes.
Our national roadside out-of-home (OOH) creatives, content-driven partnerships with The Times, Sky TV, and smart targeting on Meta and TikTok, led to a campaign that exceeded expectations by 111%, achieving over 457 million impressions. In 2023 the Dominican Republic welcomed over 170,000 British visitors making it one of the most popular Caribbean destinations.
