Our long-time client The International Prize for Arabic Fiction celebrated its 16th year in 2023, and as ever Four were on hand to raise awareness of the brilliance of Arabic fiction through PR, digital and social media, and shortlist and winner event management.
Over 100 pieces of coverage were secured, resulting in an estimated audience reach of 1.45 billion people and estimated views of 5.46 million worldwide. On social media, 228,636 people saw the content leading up to the winner announcement, and we partnered with influencers from Morocco, Saudi Arabia, Jordan, Tunisia, Kuwait and Egypt on Instagram, with posts reaching over 100k people. We also livestreamed the winner ceremony, to reach a wider audience.