The Focus
StoryTrails was an ambitious immersive storytelling initiative touring 15 UK venues, designed to engage communities with cutting-edge digital experiences. The challenge: drive footfall and awareness for a complex, multi-location project while showcasing the innovation behind StoryFuture Academy’s research-led approach.
The Thinking
Recognising social media as the engine of engagement for this audience, our integrated campaign was supported by a regional press strategy and national media outreach. Highlights included coverage on BBC Click, an op-ed in The Guardian and speaking slots at SXSW and Docfest - positioning our client as leader in both culture and technology.
The Difference We Made
The campaign delivered double its visitor targets, with 85% of attendees reporting they learned something new. Over 900 pieces of press coverage smashed regional media KPIs and the project earned awards across sectors:
- Museums and Heritage Advisor Awards - Best Use of Digital
- SXSW Innovation Awards - Nomination
- THE Awards - Research Project of the Year
