I can, You can, Dubai Can.

We launched the Dubai Can sustainability initiative by developing and implementing a 12-month plan to launch Dubai's first citywide sustainability programme, aimed at changing behaviour. 

Comms activity included developing a key messaging house, content creation, media management and stakeholder engagement. The campaign resulted in a 5 billion online readership, over 8 million estimated views and more than 7 million water bottles not ending up in the ocean.