The Focus
Honeywell wanted to lead the energy transition conversation in the Middle East. Despite its deep expertise, the brand lacked visibility and influence in a region rapidly pivoting toward sustainability and digitalisation. The challenge was to build credibility and relevance in markets like Saudi Arabia, UAE and Egypt.
The Thinking
We created the Energy Management Survey to generate proprietary insights and spark debate. This was supported by executive profiling, innovation centre launches and strategic partnerships, all designed to build authority and connect Honeywell’s solutions to national priorities.
The Difference We Made
- 15+ related MOUs and partnerships secured in three years
- Growth in media reach and share of voice every year for nine years (2015–2024)
- Shifted perception of Honeywell from supplier to strategic partner
- Embedded Honeywell in national sustainability narratives across the region
