FoodSphere is the first of a series of Riyadh Oases destinations, part of a visionary initiative aimed at developing eight world-class edutainment centres. The projects seamlessly merge education and entertainment to create transformative experiences.
Four developed and ran an integrated marketing and communications programme to launch FoodSphere, which includes several exhibitions and experiences spanning agriculture, sustainability and biodiversity as well as explorations of Saudi coffee culture and the future of food. The campaign led to significant consumer awareness with thousands of visitors from across the Kingdom and abroad within the first few months following the launch.