The Focus
Four was appointed to launch Wizz Air Abu Dhabi - a bold new entrant to the UAE aviation market that dared to take flight in the midst of a global pandemic. This challenger brand aimed to redefine low-cost travel in the region and carve out a new segment in a time of uncertainty.
The Thinking
Our strategy needed to blend awareness and excitement with credibility. A virtual media and influencer briefing in January 2021 set the stage for Wizz Air’s UAE journey. A campaign focused on disruptive promotional tactics - One Dirham ticket offers – followed, underpinned by high-impact profiling of Wizz Air’s CEO across tier-one outlets
The Difference We Made
Coverage across Bloomberg, Reuters, The National, CNBC and many more captured the imagination of the region, with an online reach of 341 million. The campaign not only introduced Wizz Air Abu Dhabi to the market but positioned it as a confident, innovative player ready to reshape travel in the region.
