A New York state of mind
New York State Division of Tourism
Post Covid-19 and over a five month period we engaged with 11 tour operators to create co-op campaigns. Campaign direct investment from New York was $180,000 with match funding of $148,000 secured by Four. The 11 campaigns produced a 37% increase in room nights sold in 2019 - 56,000 room nights - with a total campaign reach of 17 million consumers.
