Penguin Power

To keep Victoria, front of mind during the pandemic, we focused on its iconic wildlife to bring light and humour and partnered with BBC sports correspondent, Andrew Cotter, for a commentary on Victoria’s Penguin Parade. We launched Andrew’s commentary with an exclusive, securing champion coverage (the video went viral and had +30m views in just one week) and shared it with UK trade and tour operators,

“The support from the UK audience during lockdown was heart-warming and rewarding, especially in the levels of engagement and understanding of the Penguin Parade as a wonderful destination, as well as an important place of conservation.”

Roland Pick, Head of International Sales and Communications, Visit Victoria