Our health team used stakeholder insights, real-time social listening and data-driven surveys to shape and direct people experiencing perinatal mental health difficulties to the PATH website - a resource providing advice for families, healthcare professionals and employers. 

Using paid, owned and earned media, total outcomes resulted in over 48 million opportunities for the message to be seen and over 25k visits to the PATH HUB. 

The campaign had a huge impact across the UK, a much bigger reach than we had even imagined. Healthcare professionals and peer supporters are now referring our PATH perinatal mental health online hub to their patients and fellow parents, thanks to the campaign

Sophie Mcgannan, project lead, PATH.