Four launched Honor’s flagship handsets in the Kingdom including the Magic5 Pro, Magic Vs and HONOR 200 – driving significant interest and sales that saw market share jump to 70%.
Highlighting the brand’s strengths and first-of-a-kind technologies, the team developed a strategic content-led plan that leveraged influencer and media engagement to position Honor’s unique innovations.
A high share of voice vs competitor brands of 69.7% led to exceptional sales of the new handsets.