Four leads the communications for Cheltenham Literature Festival and Cheltenham Science Festival. 2023’s literature festival featured more than 600 speakers across 500+ events. Placing previews, features and interviews with major authors, emerging talent and diverse voices from around the world, we delivered a wide-ranging campaign focused on driving audiences to the world’s longest-running literary festival.
Four secured a wide range of coverage including programme announcements, preview features, and interviews, landing more pre-festival broadcast coverage than in 2022 to contribute to the festival’s tens of thousands of visitors. Highlights included Good Morning Britain, Monocle Radio, BBC Radio 4, BBC Radio 6 Music, The Independent, and Vanity Fair, with writers from national newspapers invited to cover on the ground.
Cheltenham Literature Festival’s global ticket sales surpassed KPIs, with a year-on-year increase.