THE TEACHER ART PASS: ENGAGING TEACHERS TO INCREASE MUSEUM ACCESS

Four helped to launch Art Fund’s Teacher Art Pass in 2023, building a campaign to raise awareness and generate leads. We built a bank of case studies and spokespeople who were activated via press, social media and webinars, spearheaded a programme of stakeholder engagement, and commissioned research into museum engagement by young people and teachers for a media campaign.

Media coverage including I, The Art Newspaper, SecEd, Education Today and Arts Professional all included our key messages. A programme of stakeholder engagement included interaction with 49 education stakeholders from Teach First to NEU, with outcomes including a podcast with Twinkl and a webinar with the Chartered College of Teaching.