Four has been working on a place brand for Elephant & Castle Town Centre for Get Living - and the first touchpoints are now reaching consumer audiences.
Get Living and partners are reinventing the town centre, historically known as The Piccadilly of the South, to be a thriving destination to rival King’s Cross, Nine Elms and Battersea Power Station as rejuvenated London Destinations for living, studying and visiting.
Our creative remit has been to help build the story and look and feel of the place brand. Where Worlds Meet is our manifesto. From the creative students attending the brand new University of the Arts building, to local residents - it’s an open invitation to those who we want to discover the delights of The Elephant.
Our strategic work to date across the Get Living business has involved building neighbourhood brands with personality and The Elephant will be no different.
We hope to meet you soon - Elephant and Castle - Where Worlds Meet.
