We created and deployed an inventive hyper local EU5 multi-channel campaign, which incorporated a variety of actions and insights.
Using search engine marketing, social, programmatic re-targeting display, HCP professional display and third-party emails with HCP publishers, we drove healthcare professionals to local country, client-owned websites for lead-generation.
The campaign delivered over 1,760 new business leads for an average new customer acquisition cost of less than £148 per lead.