Over a period of decades, we built The Booker Prize into one of the world’s pre-eminent literary prizes, each year going through a cycle of reinvention and evolution to ensure continued relevance
For the first fully in-person winner ceremony since the pandemic in 2022, our focus was on growing the quality and range of the coverage
At each stage of the prize we achieved media coverage firsts – from in-depth feature interviews at longlist stage to preview coverage of ceremony innovations. We doubled circulation of the winner coverage to 775m and increased longlist circulation by 70%
The combination of star guests – Her Majesty the Queen Consort in her first appearance in the new role and Dua Lipa – helped us secure coverage in publications from The Sun to Tatler, all focussing on the key message of their love of reading
