Collaborating with Blacks, a well-known brand for outdoor and adventure lovers, we promoted Oman as cultural, nature, adventure and experience travel destination by telling a broader story of the destination. 

We devised a promotional campaign microsite, containing rich content, which was promoted in store and via a media partnership. We exceeded our targets with over 1.48 million impressions and seven thousand total clicks to the campaign microsite.

  • Oman and Blacks  -  A brand partnership