People

Nan is a founder and chief executive of Four Agency Worldwide Limited responsible for strategy, P&L delivery, operations and commercial management. She has managed a successful M&A programme delivering more than a dozen acquisitions. Nan is also a non-executive chair of GlobalWelsh and a founding supporter of Funding Focus, which campaigns for greater investment in female and minority-led businesses.

Ray is a co-founder of Four and leads our communications service globally as well as our MENA operation across Abu Dhabi, Dubai and Riyadh. Ray also leads one of our four core sectors, future industries, spanning the group’s capabilities across smart cities, green energy and renewables, biotech, aerospace, space, advanced manufacturing, cyber, robotics, logistics, fintech and more.  He has more than 30 years' experience leading award-winning campaigns for clients and is also a crisis communications and media training expert. 

Einir Williams is a co-founder and group managing director at Four. She has  experience across creative, digital and communications in the UK and MENA  and has worked with clients such as The Palm, Chip & PIN, BEIS and the Welsh Government. As a group board member she holds responsibility for new business, marketing, tendering & procurement, legal and social value.

Luke is responsible for driving digital transformation - and particularly harnessing the latest innovations in AI - for Four and our clients.

Previously, he has led the group’s Creative Technology Unit, an award-winning team of designers, developers, producers, UX experts, strategists and integration specialists. With a wealth of agency and in-house experience, he’s a sought-after senior consultant in tackling large-scale digital platform and transformation issues, with the hands-on technical experience to back this up.

Paul has been with Four for over a decade and leads our lifescapes sector internationally. Lifescapes consolidates Four’s expertise across tourism and destinations, cultural and culinary experiences, retail, financial security, homes and sport.  Paul works at a senior level across digital, content, creative and communications and leads major business in the UK and Middle East, specialising in integrated campaigns for government departments, mega projects and a range of consumer-facing sectors. 

Anne leads our government sector work globally across paid, owned and earned. Four has been the leading agency in the public sector in the UK for more than five years according to PR Week and we have coveted government roster spots in the UK, Wales and MENA. Anne brings her Masters in psychology together with decades of experience in designing and evaluating behaviour change campaigns to bear on the work that she does. Clients have included Home Office, FCO, DHSC and MoJ. 

Kelly is chief executive of our health sector services and has 20 years’ experience leading teams and driving innovation. She is a leading healthcare strategist in developing UK and global integrated healthcare professional and patient-centric campaigns. Kelly has continued to push the boundaries by creating cutting edge and outcome driven routes for pharmaceutical companies, government agencies, wellbeing brands and charities. 

Sheridan is the agency's chief creative officer and leads our service offering in branding & design, content creation, creative technology and property marketing. With over 30 years’ experience in the creative industries and a specialist knowledge of property, government and destinations and has delivered a number of exceptionally successful award-winning campaigns in London, the wider UK and internationally.

Mohaned leads Four MENA, working across many sectors including aviation, technology, real estate mega-projects and clean energy. He was winner of the Middle East’s Young Communicator of the Year award by MEPRA and was featured in PR Week’s Middle East Power Book in 2024. Mohaned joined Four in 2012 as part of the UK graduate trainee scheme. 

Louay's range of expertise is spread across corporate, government, consumer and B2B accounts within the consumer, government, technology, sports, travel & tourism and energy industries.  He is also skilled  at social media strategy and implementation.  In 2016, Louay was shortlisted for The Dave Robinson Award for Outstanding Young Communicator of the Year at Middle East Public Relations Association Awards (MEPRA).

Sam is our first chief marketing performance officer and leads our work in offering the most advanced measurement and evaluation techniques in the industry. Sam incorporates knowledge across core digital disciplines including media planning, buying, optimisation and combines this with extensive attribution, analytics, targeting and data modelling experience.  Dedicated to finding and growing synergy across online and offline channels, he delivers the most efficient and effective digital marketing campaigns. 

Patrick joined Four from accountancy firm Grant Thornton in 2011 and is a qualified accountant. He also trained as an actuary for six years and has highly technical skills. He has built an excellent finance team at Four and been a key member of our acquisition team which has completed 15 to date. 

Marcia joined Four in 2003 as the finance manager.  As the company grew, so did her role and Marcia is now head of HR and overseas HR across the business. She is heavily involved with community programmes, which include work with local schools as well as charity programmes to mentor young people for socio-economic uplift.