People

Nan is a founder and chief executive of Four Agency Worldwide Limited responsible for strategy, P&L delivery, operations and commercial management. She has managed a successful M&A programme delivering more than a dozen acquisitions. Nan is also a non-executive chair of GlobalWelsh and a founding supporter of Funding Focus, which campaigns for greater investment in female and minority-led businesses.

Ray is a co-founder of Four and leads our communications team in the UK and oversees the company's Middle East operation. He has more than 30 years' experience leading award-winning campaigns for clients in aviation, tourism, energy, finance, infrastructure and government. Ray leads Four's Protect crisis communications offer and the 1-3-6-2 messaging and media training methodologies. He is one of the founding partners of Four.

Andrew heads up Four's media planning and buying teams and real estate practices, spanning creative, marketing, PR and planning. He first established himself as regional director of CIA.  In 1998, Andrew established Osborne Jack Media, which became the UK's largest media planning and buying agency, specialising in real estate.  He was also the founder of the Pure Media Group Ltd.

Einir Williams is a co-founder and group managing director at Four. She has  experience across creative, digital and communications in the UK and MENA  and has worked with clients such as The Palm, Chip & PIN, BEIS and the Welsh Government. As a group board member she holds responsibility for new business, marketing, tendering & procurement, legal and social value.

Luke is responsible for driving digital transformation - and particularly harnessing the latest innovations in AI - for Four and our clients.

Previously, he has led the group’s Creative Technology Unit, an award-winning team of designers, developers, producers, UX experts, strategists and integration specialists. With a wealth of agency and in-house experience, he’s a sought-after senior consultant in tackling large-scale digital platform and transformation issues, with the hands-on technical experience to back this up.

Megan has over 15 years’ experience in strategic planning and connecting with high value audiences for brands and organisations. A natural problem solver, Megan has a deep understanding of how insights can be used effectively to drive behaviour change and commercial advantage. Megan co-developed Mapper360®, Four’s proprietary suite of smart insight capabilities, to delve deeper into online data and behaviours and return actionable strategies.

Paul has been with Four for over a decade and works at a senior level across multiple practices, including digital, content, creative and communications. He leads major business in the UK and Middle East, specialising in integrated campaigns for government departments, mega projects and a range of consumer-facing sectors. Paul also heads up the agency's approach to innovation.

Anne is chief executive, public sector and works across our paid, owned and earned government work. She brings her Masters in psychology together with decades of experience in designing and evaluating behaviour change campaigns to bear on the work that she does. Clients have included Home Office, FCO, DHSC and MoJ. 

Samir Hammad is an experienced leader in the communications industry. He has more than 20 years’ experience in journalism, in-house communications and agency consultancy. As chief executive for MENA, he leads strategic communications, public relations and crisis comms campaigns. Samir drives business excellence in communications, leadership and provides high profile consultancy for the agency’s portfolio and his team.

Tonia is a home-grown success story. She joined the agency in 2006 as a graduate trainee and now sits on our ExecCo leading the paid media business unit. Tonia has unrivalled relationships with media and a deep understanding of connected consumer journeys, driving multi-channel solutions for digital performance and innovation for our clients in the UK and internationally. 

Kelly is chief executive of our health sector services and has 20 years’ experience leading teams and driving innovation. She is a leading healthcare strategist in developing UK and global integrated healthcare professional and patient-centric campaigns. Kelly has continued to push the boundaries by creating cutting edge and outcome driven routes for pharmaceutical companies, government agencies, wellbeing brands and charities. 

Sheridan heads up the specialist Creative & Marketing Unit. With over 30 years’ experience in the creative industries and a specialist knowledge of brand for property, he has delivered a number of exceptionally successful award-winning campaigns, in London, the wider UK and internationally.

Patrick joined Four from accountancy firm Grant Thornton in 2011 and is a qualified accountant. He also trained as an actuary for six years and has highly technical skills. He has built an excellent finance team at Four and been a key member of our acquisition team which has completed 15 to date. 

Marcia joined Four in 2003 as the finance manager.  As the company grew, so did her role and Marcia is now head of HR and overseas HR across the business. She is heavily involved with community programmes, which include work with local schools as well as  charity programmes to mentor young people for socio-economic uplift.