The team announced a new research initiative from Norwich Theatre, Opera Voices, at a time when Arts Council England cuts have disproportionately affected touring opera, helping to position Chief Executive and Creative Director of Norwich Theatre, Stephen Crocker as a key voice in the national debate. The study was conducted to encourage the industry to use audience insight when developing funding strategies.

We landed a news exclusive in The Stage, secured an op-ed for Stephen in Arts Professional, and landed a leader in The Guardian, as well as news stories Broadway World, Opera Wire and Classical Music Magazine. As well as securing media coverage, the Four team were also on hand to support Stephen Crocker through stakeholder conversations triggered by the research.