The gambling addiction association gave us a brief to drive women – a demographic often underlooked that would benefit from treatment services – to apply for a new residential programme at Gordon Moody. The integrated campaign involved a new landing page, social and digital activation as well as PR.
As a hard-to-reach audience, the campaign needed to be flexible and adaptable based on performance. We regularly optimised the campaigns based on the audiences, creatives, platforms and keywords that worked most effectively in order to drive maximum awareness and leads.
Our team’s work secured 3.3 million impressions, which resulted in over 10K link clicks. The new landing page drove 26 applications for treatment and 78 lead forms were completed via Meta.
