The people you most need to reach are all in one place. Are you with them?

Four's integrated, location-led campaign frameworks reach your audiences before they arrive, while they're on site and long after they leave.

THE CHALLENGE

Events and conferences are some of the biggest investments your brand makes. But too often, the impact begins late and ends too soon.

The stand gets built. The speakers are briefed. The team flies in. But the audiences you're trying to reach - delegates, buyers, journalists, decision-makers - are forming opinions and making choices long before they arrive, and long after they leave. If your campaign only runs during the event itself, you're reaching a fraction of the people you could, at a fraction of the moments that matter.

Earned, owned and paid. Before, during and after. One team. One framework.

Two frameworks. One approach. Built for every event.

FOR ALL SECTORS

EVENT360

Built for major events across any sector, Event360 enhances registrations, visibility and engagement by reaching audiences at every stage of their event journey: from planning and travel, through attendance and well beyond the closing keynote. Scalable and customisable to any budget or event size.

FOR HEALTHCARE & PHARMA

CONFERENCE360

Designed specifically for medical and healthcare congress audiences, Conference360 delivers compliant, unbranded corporate visibility around major congresses, whether your audiences are attending in person or engaging remotely. Tried, tested and repeated by clients across the sector.

We activate media along the real event journey

Before the event

Build the audience

  • Google Search & LinkedIn targeting
  • Programmatic display to pre-registered delegates
  • Journal & trade media banners
  • PR and earned media to drive registrations
  • Social content to build anticipation
During the event

Surround the venue

  • Geo-targeted programmatic within 0.5km of venue
  • Digital out-of-home: screens, billboards, hotels
  • Taxi & Uber in-car media
  • LinkedIn real-time targeting by job title
  • On-site PR and media liaison
After the event

Sustain the impact

  • Retargeting to attendees and engaged users
  • Journal banners for continued visibility
  • Google Search to capture post-event intent
  • LinkedIn to re-engage decision-makers
  • Content amplification and coverage sharing

Every platform. Every moment.

🔍

Search

Real-time intent targeting around event keywords and brand terms

💼

Social

LinkedIn job-title and company targeting to reach verified professionals

📱

Display & Video

Programmatic display in premium environments, pre, during and post event

🏙️

Out of Home

Digital billboards and screens near the venue, airports and delegate hotels

🚕

Taxi & UBER

Targeted in-car media reaching delegates en route to and from the event

Our Conference360 campaign for a global life sciences brand at a major international congress delivered industry-leading targeted reach across the full event journey.

122,925

impressions delivered across the full campaign

7.35%

Search CTR - 145% above the benchmark

74.49%

journal banner viewability vs 60% benchmark

40%

below forecast CPM on metro digital out-of-home

Built for the events that matter most in your world

Health & Pharma

Compliant, unbranded approaches for major medical congresses and HCP audiences. Conference360 is built specifically for this environment.

Government & Policy

Precision targeting of decision-makers and policymakers, with credible content distribution rather than mass advertising.

Future Industries

Innovation-led visibility for tech, energy and finance sector events, reaching the professionals who drive tomorrow's decisions.

MENA Markets

Deep experience across Abu Dhabi, Dubai and Riyadh, with Arabic-language capability and MENA event networks built over many years.

PR agencies create buzz. Ad platforms target attendees. Very few do both.

One team, one framework

Earned, owned and paid media planned and executed together, around one timeline, toward one outcome. No coordination overhead, no fragmented reporting.

Sector-specific compliance

For healthcare and pharma clients, we understand the regulatory landscape and build campaigns that are effective and compliant from the outset.

Genuine geo-targeting expertise

Programmatic media deployed within 0.5km of a venue, across airports, hotels and transit routes - reaching delegates where they actually are.

Global reach, local knowledge

Offices across London, Wales, Sheffield, Abu Dhabi, Dubai and Riyadh, with genuine in-market expertise across Europe, the UK and the Middle East.

"The people you most need to reach are all in one place. Event360 makes sure your brand is there - before they arrive, while they're on site and long after they leave."

Four Agency Worldwide

Got an event coming up?

Whether you're attending a major congress, an industry conference or a flagship brand event, we'd love to show you what a full-journey campaign looks like for your next big moment.