Digital strategy

Luke is responsible for driving digital transformation - and particularly harnessing the latest innovations in AI - for Four and our clients.

Previously, he has led the group’s Creative Technology Unit, an award-winning team of designers, developers, producers, UX experts, strategists and integration specialists. With a wealth of agency and in-house experience, he’s a sought-after senior consultant in tackling large-scale digital platform and transformation issues, with the hands-on technical experience to back this up.

Paul has been with Four for over a decade and works at a senior level across multiple practices, including digital, content, creative and communications. He leads major business in the UK and Middle East, specialising in integrated campaigns for government departments, mega projects and a range of consumer-facing sectors. Paul also heads up the agency's approach to innovation.

Megan has over 15 years’ experience in strategic planning and connecting with high value audiences for brands and organisations. A natural problem solver, Megan has a deep understanding of how insights can be used effectively to drive behaviour change and commercial advantage. Megan co-developed Mapper360®, Four’s proprietary suite of smart insight capabilities, to delve deeper into online data and behaviours and return actionable strategies.

Andy is responsible for the output of our creative technology team from concept to delivery, ensuring that the DNA of Four is always at the heart of every digital project. He heads up the broadcast, media and entertainment sector, utilising his experience, gained over many years working with companies such as Sky, Channel4 and the BBC.

Russell is an experienced digital leader with over 19 years’ experience in the industry. He’s carved a niche in the cultural sector, working on technical and cultural projects, alongside clients like the Science Museum, BBC, Natural History Museum and Channel 4. He comes from a background of games and experience and oversees all technical requirements and architecture, managing development outputs.