Four @ Athar Festival 2025

Ray is a co-founder of Four and leads our communications service globally as well as our MENA operation across Abu Dhabi, Dubai and Riyadh. Ray also leads one of our four core sectors, future industries, spanning the group’s capabilities across smart cities, green energy and renewables, biotech, aerospace, space, advanced manufacturing, cyber, robotics, logistics, fintech and more.  He has more than 30 years' experience leading award-winning campaigns for clients and is also a crisis communications and media training expert. 

Mohaned leads Four MENA, working across many sectors including aviation, technology, real estate mega-projects and clean energy. He was winner of the Middle East’s Young Communicator of the Year award by MEPRA and was featured in PR Week’s Middle East Power Book in 2024. Mohaned joined Four in 2012 as part of the UK graduate trainee scheme. 

Luke is responsible for driving digital transformation - and particularly harnessing the latest innovations in AI - for Four and our clients.

Previously, he has led the group’s Creative Technology Unit, an award-winning team of designers, developers, producers, UX experts, strategists and integration specialists. With a wealth of agency and in-house experience, he’s a sought-after senior consultant in tackling large-scale digital platform and transformation issues, with the hands-on technical experience to back this up.

Alice has twenty years of agency communications experience in the Middle East and UK. She has led award winning integrated communications campaigns for clients across a range of government, corporate and consumer sectors from health and wellbeing to education, hospitality and real estate. Her client focus is on driving brand reputation and business success through strategic positioning work, creative campaigns, media engagement programs, content development and issues management.