BRINGING ARABIC FICTION TO THE MASSES

Our long-time client The International Prize for Arabic Fiction had its 18th edition in 2025

The prize cycle included successful announcements for both the longlist and shortlist – the latter with an event at the Bibliotheca Alexandrina, Egypt

The winner announcement in Abu Dhabi achieved 148 pieces of press coverage (Arabic, English, and other languages) were secured in outlets such as BBC World Service and The National (one of the biggest readerships in the GCC). The coverage reached an audience of 1.06 billion and garnered an estimated 4.27 million views

The 2025 winner announcement also performed well across social media platforms, with views for winner content surging by  527%, rising from 77,926 in 2024 to 488,627 in 2025

Partnerships arranged by Four with both organic and paid influencers were successful, with influencers’ posts reaching over 230K views on Instagram

The brand-new website – built by Four's in-house experts – received  6% increase in the number of users in the 24 hours following the winner announcement compared to 2024

In addition to media and social media results, Four also manages all aspects of event delivery for the Prize ceremony, including AV, running orders, catering, travel and hotel logistics