We have been delivering strategic B2B comms activity for MRI Springboard establishing them as the leading retail commentators in UK media for over 12 years.
We drive business enquiries to MRI Springboard by delivering top line insight on key trends to retailers, property owners and retail destinations and have successfully run the MRI retail newsroom, releasing topical weekly news updates to track patterns of shopping and consumer behaviour. The 2022 Christmas newsroom was our most successful PR campaign to date. Over 2,000 pieces of organic media coverage and 29 broadcast interviews resulted in a 71% year on year increase in new business leads for MRI Springboard.
