The Focus
When the UAE set an ambition to become a global space power, it recognised this was a journey requiring more than engineering excellence - it needed the power of its story-telling to match. The nation’s historic Mission to Mars was a unique opportunity to elevate the UAE’s reputation on the world stage and inspire international recognition and respect.
The Thinking
Our international communications campaigning framed the UAE Space Agency as a cornerstone of the country’s scientific and technological future. By aligning the mission with themes of innovation, youth empowerment, and national pride, we crafted a narrative that resonated globally. Strategic media engagement, thought leadership and storytelling positioned the UAE not just as a participant, but as a coming leader, in the new space age.
The Difference We Made
Our campaign helped transform perceptions of the UAE from oil-rich nation to innovation powerhouse. The UAE Space Agency emerged as a key protagonist in the Mars mission, capturing headlines worldwide and inspiring a new generation of scientists and engineers.
