We delivered a five-year omnichannel, pan-European paid media campaign for a major type 2 diabetes Rx medicine, engaging over 250,000 prescribing doctors with 12.8m touchpoints and 1m unique engagements.
The campaign won a bronze award in the Integrated Channel Campaigns and was a finalist in the Best Promotional Brand Campaign categories of the 2019 PM Digital Awards.
"We are very proud of this campaign. The success we have achieved by combining online marketing with our presence in the field is great and sets standards for how to drive brand awareness and engagement in the online space for other brands in Novo Nordisk."