English Heritage

Four worked with English Heritage June – September 2024 to provide summer PR campaign support, appealing to UK families planning for days out in England during the holidays

Working with English Heritage Four identified various ideas and angles for features over the summer, tailoring press releases and media engagement to the key audiences

Four used YouGov to obtain data from the public on their interaction with history and used said data to create relatable news stories and enhance visitor figures at specific sites

Over the summer numerous news stories went out with outlets such as MailOnline, PA Media, Country Life and The Standard. To tie in with the young kids and families angle Four secured a feature piece on CBBC Newsround on-location at an English Heritage site