THE TEACHER ART PASS: ENGAGING TEACHERS TO INCREASE MUSEUM ACCESS

Four worked with Art Fund to help on the launch of their Teacher Art Pass in 2023, building a campaign, using our expertise across the arts and education, to raise awareness and generate leads.

We built a bank of case studies and spokespeople, including teacher and broadcaster Bobby Seagull, Teacher of the Year winner Andria Zafirikou and other educators and museum professionals, who took part in media opportunities, webinars and shared on their social channels

For our media campaign we commissioned research from YouGov and TeacherTapp, gathering data on museum engagement by young people and teachers. Media coverage including I, The Art Newspaper, SecEd, Education Today and Arts Professional all included our key messages

A programme of stakeholder engagement included interaction with 49 education stakeholders from Teach First to NEU, with outcomes including a podcast with Twinkl and a webinar with the Chartered College of Teaching