Four Cymru created a name and brand identity for the new food village at the Royal Welsh Show 2023 in Builth Wells.

We wanted consumers to: 

  • Think - if i'm hungry then i need to head to this part of the show. 
  • Feel - this is a food heaven where i can refuel and relax. 
  • Do - make a purchase from one of the many vendors, sit down and enjoy the entertainment.

And Gwledd/Feast was created. It delivered 98% positive responses (from visitors) regarding enjoyment and 95% indicating that the area facilitated access to Welsh food and drink.

“Just wanted to thank you for all your support with GWLEDD. It was a resounding success which exceeded my expectations!”

Aled Rhys Jones, Chief Executive, Royal Welsh Show.