Communications

Ray is a co-founder of Four and leads our communications team in the UK and oversees the company's Middle East operation. He has more than 30 years' experience leading award-winning campaigns for clients in aviation, tourism, energy, finance, infrastructure and government. Ray leads Four's Protect crisis communications offer and the 1-3-6-2 messaging and media training methodologies. He is one of the founding partners of Four.

Samir Hammad is an experienced leader in the communications industry. He has more than 20 years’ experience in journalism, in-house communications and agency consultancy. As chief executive for MENA, he leads strategic communications, public relations and crisis comms campaigns. Samir drives business excellence in communications, leadership and provides high profile consultancy for the agency’s portfolio and his team.

Emily is a corporate communications specialist, with more than 15 years' experience leading campaigns for UK and international brands. She has held various consultancy and in-house roles, from property to financial services, with a focus on crisis management. Emily started her career at Four, originally as a graduate trainee, working in both London and the UAE.

Natalie has 20 years of experience within strategic consultancy for a portfolio of private sector and government clients. Natalie worked within the London office before transferring to the UAE in 2013. Passionate about travel, sport and arts & culture, Natalie has led campaigns for a wide range of clients including tourism boards, events & festivals, sporting tournaments and retail destinations.  

Jonathan has over twenty-five years' experience of managing PR accounts both within agency and in-house for high profile corporate and financial services companies. Raising brands’ profiles is his main objective, but Jonathan also has extensive experience in crisis communications. Jonathan is an experienced project director, heavily involved in campaign strategy, key client liaison and media relationships, along with issues management.

Sam, managing director, health communications and public affairs, has worked in healthcare communications for 25 years, both agency and client side. She has developed strategic communications programmes for a broad range of therapy areas delivering PR, medical education, patient advocacy and public affairs for clients in pharma, med tech and the third sector.  

Helen has 30 years’ experience in travel communications, working on a variety of clients, both UK and international, including tourist boards, airlines, cruise lines, aggregators and accommodation providers. She has been lead agency partner and has worked on crisis incidents and reputation management campaigns. Helen was recently included in the PR Week Power Book of top ten in travel communications.

Lizzie specialises in delivering strategic and creative PR and communications campaigns for B2B & B2C audiences, to raise awareness and drive footfall and spend for retail, property and destination clients.   She has worked with big name brands and has a deep knowledge of managing complex multi-stakeholder campaigns. 

Catherine supports clients with internal communications, employee engagement, behaviour change, partnerships/ sponsorship, C SRand capacity building. Her sector expertise spans health & wellbeing, sport, financial services, government, and third sector, amongst others. Catherine read Management & Marketing at Lancaster University and has an MBA with distinction from Kingston University.

A senior destination, brand & luxury communications specialist, Seren leads on integrated, multi-channels comms programmes for many of London and the UK’s leading destinations. She is a luxury and place-making marketing expert and develops brand partnerships, compelling activations and marcomms strategies to enable clients to stand out from the crowd. 

Ghali leads the government communications practice in Four MENA and is one of Four’s most senior Arabic leads. He provides strategic communications and consultancy for several high profile clients in multiple sectors and industries. For the past ten years, he has consistently delivered award-winning campaigns, across sectors including global events, rail, space, nuclear energy, media and freezones.

Mohaned leads Four MENA’s corporate and business division, working across industries including aviation, aerospace, logistics, technology and energy. Mohaned was winner of the Middle East’s Young Communicator of the Year award by MEPRA in December 2015. He joined Four in November 2012 as part of the UK graduate trainee scheme. 

Vicky has 20+ years’ experience designing and delivering award-winning behaviour change campaigns for government and not-for-profit sectors, across major policy areas including health, education and justice. 

Specialising in property PR Peter has over thirty years’ experience. He has provided strategic advice to companies across the sector ranging from agents, developers and housing associations, to multi-million pound developments both residential and commercial, in the UK and abroad. Advising at the highest level, he has steered clients through every sort of communications challenge.

With 20+ years’ experience, Fiona specialises in integrated 360 degree communications campaigns that elevate perceptions and drive commercial return. Fiona has worked for consumer brands including John Lewis and Wyevale Garden Centre as well as start-ups. Her experience includes: changing perceptions of Mayfair and Belgravia and putting Quintain’s Wembley Park on the cultural map.

Matt develops and and leads award-winning campaigns for some of the world’s most high-profile brands and events. He has high-level expertise across the cultural sector and the creative industries for clients across arts and entertainment, media and publishing, lifestyle and design and innovation. He has a strong creative record, helping to shape and create dynamic and impactful campaigns. 

Truda Spruyt, who joined Four in 2000, has thirty years’ experience in publicising arts, literary and cultural projects.  She has extensive experience of managing complex multi-stakeholder projects and of directing strategic campaigns, working with clients at a senior level to define key messages, evaluate brand values and develop integrated communication strategies. Truda is a Trustee of Theatres Trust.