Strategy & insights

Megan has over 15 years’ experience in strategic planning and connecting with high value audiences for brands and organisations. A natural problem solver, Megan has a deep understanding of how insights can be used effectively to drive behaviour change and commercial advantage. Megan co-developed Mapper360®, Four’s proprietary suite of smart insight capabilities, to delve deeper into online data and behaviours and return actionable strategies.

Sophie leads on strategy and integrated marketing planning and provides consultancy with a focus on organisational and brand problem-solving. She champions a practical and collegiate approach for strategic projects, working with different stakeholder groups, leveraging her experience to translate best-practice theory and creative thinking into effective strategies. She leads a team of strategists, researchers and analysts to deliver insight-led solutions.

Paul has been with Four for over a decade and works at a senior level across multiple practices, including digital, content, creative and communications. He leads major business in the UK and Middle East, specialising in integrated campaigns for government departments, mega projects and a range of consumer-facing sectors. Paul also heads up the agency's approach to innovation.

Tonia is a home-grown success story. She joined the agency in 2006 as a graduate trainee and now sits on our ExecCo leading the paid media business unit. Tonia has unrivalled relationships with media and a deep understanding of connected consumer journeys, driving multi-channel solutions for digital performance and innovation for our clients in the UK and internationally.