MENA GOVERNMENT

Anne leads our government sector work globally across paid, owned and earned. Four has been the leading agency in the public sector in the UK for more than five years according to PR Week and we have coveted government roster spots in the UK, Wales and MENA. Anne brings her Masters in psychology together with decades of experience in designing and evaluating behaviour change campaigns to bear on the work that she does. Clients have included Home Office, FCO, DHSC and MoJ. 

Ghali leads the government communications practice in Four MENA and is one of Four’s most senior Arabic leads. He provides strategic communications and consultancy for several high profile clients in multiple sectors and industries. For the past ten years, he has consistently delivered award-winning campaigns, across sectors including global events, rail, space, nuclear energy, media and freezones.

Kelly is chief executive of our health sector services and has 20 years’ experience leading teams and driving innovation. She is a leading healthcare strategist in developing UK and global integrated healthcare professional and patient-centric campaigns. Kelly has continued to push the boundaries by creating cutting edge and outcome driven routes for pharmaceutical companies, government agencies, wellbeing brands and charities. 

Alice has twenty years of agency communications experience in the Middle East and UK. She has led award winning integrated communications campaigns for clients across a range of government, corporate and consumer sectors from health and wellbeing to education, hospitality and real estate. Her client focus is on driving brand reputation and business success through strategic positioning work, creative campaigns, media engagement programs, content development and issues management.

Louay's range of expertise is spread across corporate, government, consumer and B2B accounts within the consumer, government, technology, sports, travel & tourism and energy industries.  He is also skilled  at social media strategy and implementation.  In 2016, Louay was shortlisted for The Dave Robinson Award for Outstanding Young Communicator of the Year at Middle East Public Relations Association Awards (MEPRA).

Amelia is an accredited practitioner with the IPA and CIPR and has 17+ years in integrated campaigns and has worked with Royal Mint, NFU and Study in Wales, managing multi-million pound budgets. She is based in the Cardiff office and has worked across Welsh Governments' Keep Wales Safe media strategy.