Public sector

Anne is chief executive, public sector and works across our paid, owned and earned government work. She brings her Masters in psychology together with decades of experience in designing and evaluating behaviour change campaigns to bear on the work that she does. Clients have included Home Office, FCO, DHSC and MoJ. 

Andy is the chief digital officer with responsibility for the creative output from concept to delivery, ensuring that the DNA of Four is always at the heart of every digital project. He heads up the broadcast, media and entertainment sector, utilising his experience, gained over many years working with companies such as Sky, Channel4 and the BBC.

Megan has over 15 years’ experience in strategic planning and connecting with high value audiences for brands and organisations. A natural problem solver, Megan has a deep understanding of how insights can be used effectively to drive behaviour change and commercial advantage. Megan co-developed Mapper360®, Four’s proprietary suite of smart insight capabilities, to delve deeper into online data and behaviours and return actionable strategies.

Paul has been with Four for over a decade and works at a senior level across multiple practices, including digital, content, creative and communications. He leads major business in the UK and Middle East, specialising in integrated campaigns for government departments, mega projects and a range of consumer-facing sectors. Paul also heads up the agency's approach to innovation.

Bleddyn Edwards is Four’s director of creative and content.  He has worked in the graphic design industry in south Wales since 1995 and has a deep knowledge of graphic design disciplines from print and exhibition design to web design.  He manages a team of designers, nurturing creativity and collaborative design work with effective communication at the core of the strategy.

Ghali leads the government communications practice in Four MENA and is one of Four’s most senior Arabic leads. He provides strategic communications and consultancy for several high profile clients in multiple sectors and industries. For the past ten years, he has consistently delivered award-winning campaigns, across sectors including global events, rail, space, nuclear energy, media and freezones.

Hattie has worked in marketing for over 11 years, her experience spans property, destination, government and much more. She brings passion, drive, experience and pragmatic project management skills to the business. Ensuring her clients and campaigns meet their business objectives on time and on budget.

Sophie leads on strategy and integrated marketing planning and provides consultancy with a focus on organisational and brand problem-solving. She champions a practical and collegiate approach for strategic projects, working with different stakeholder groups, leveraging her experience to translate best-practice theory and creative thinking into effective strategies. She leads a team of strategists, researchers and analysts to deliver insight-led solutions.

Vicky has 20+ years’ experience designing and delivering award-winning behaviour change campaigns for government and not-for-profit sectors, across major policy areas including health, education and justice. 

Kelly is chief executive of our health sector services and has 20 years’ experience leading teams and driving innovation. She is a leading healthcare strategist in developing UK and global integrated healthcare professional and patient-centric campaigns. Kelly has continued to push the boundaries by creating cutting edge and outcome driven routes for pharmaceutical companies, government agencies, wellbeing brands and charities. 

Amelia is an accredited practitioner with the IPA and CIPR and has 17+ years in integrated campaigns and has worked with Royal Mint, NFU and Study in Wales, managing multi-million pound budgets. She is based in the Cardiff office and has worked across Welsh Governments' Keep Wales Safe media strategy.