Changing hearts and minds

We use data and the science of behaviour change to build valuable insights and advice, which deliver award winning campaigns.  We believe in campaigns that make change happen so we're outcomes focused. We work in collaboration with stakeholders, communities and our public sector partners to save lives, deliver economic growth, support the education ecosystems and build safer communities.

Some of our work

Key people

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Anne Clarke
Chief executive, public sector

Anne Clarke

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Headshot of Andrew Barratt
Chief digital officer

Andrew Barratt

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Headshot of Megan Butler
Chief strategy officer

Megan Butler

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Headshot of Paul Dalton-Borge
Chief executive, PACE

Paul Dalton-Borge

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Headshot of Bleddyn Edwards
Director, creative & content

Bleddyn Edwards

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Ghali Houri
Managing director, government

Ghali Houri

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Hattie Kirchner
Managing director, creative & marketing

Hattie Kirchner

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Headshot of Sophie McCrow
Strategy director

Sophie McCrow

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Headshot of Vicky McGuire
Managing director, social purpose

Vicky McGuire

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Headshot of Kelly Smith
Chief executive, health

Kelly Smith

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Headshot of Amelia Stevens
Managing director, Four Cymru

Amelia Stevens