Four MENA

Four is one of the longest-standing and most successful independent agencies in MENA. Since 2004, we have been leading high-profile, game-changing campaigns for some of the biggest projects in the region – and the world.

Making a difference

For 20 years, we’ve been making a difference for MENA’s largest, most ambitious and most high-profile projects.

From The Palm to the world’s largest giga-project, with every size and shape of place-makers in between, we have helped created unique destinations.

From the world’s fastest-growing national airline to the largest international airport, to ports and a new national railway, we have built reputation for the region’s trade and tourism connectors.

From the world’s first new nuclear energy programme for three decades to the world’s leading solar, wind and renewable energy provider, we’ve helped advance the clean and green agenda.

From launching a space agency, to supporting global environmental summits, to building profile for the UAE’s humanitarian efforts, we’ve advanced the government agenda for individual emirates and for the UAE as a whole.

Above all, we’ve supported the Gulf states as they have defined and built their global profiles as the world’s most exciting places to visit, to live and to do business.

The largest exhibition venue in the Middle East

Driving the global sustainability agenda

Launching a new gaming festival in Dubai

External shot of the Museum of the Future in Dubai, timelapse photo taken at night

Photo of Business Central Towers in Dubai

Reaching across the region

From our offices in Dubai, Abu Dhabi and Riyadh, we serve clients across the Gulf and the wider MENA region.

Our pan-regional campaigns include award-winning work for Honeywell, Airbus, Agility and Wizz Air. As well as Saudi and the UAE, we have delivered on-ground campaigns in Qatar, Bahrain, Oman, Kuwait, Lebanon and Egypt.

Our team delivers Arabic-first and multi-lingual campaigns, according to client needs and target audiences – and we always take account of cultural requirements and sensitivities.

Truly integrated impact

Our team of strategists, creatives, writers, media planners, videographers, community managers, stakeholder management experts, crisis managers and AI experts work together to craft and deliver campaigns that make a difference.

We bring that impact to bear in our four core sectors: government, lifescapes, health and future industries. That means integrated campaigns for everything from smart cities to must-visit destinations, from government behaviour change campaigns to new pharma treatments, from global sports or culture events to new tech brands.

Our services

Our sectors