Four Cymru

Amelia is an accredited practitioner with the IPA and CIPR and has 17+ years in integrated campaigns and has worked with Royal Mint, NFU and Study in Wales, managing multi-million pound budgets. She is based in the Cardiff office and has worked across Welsh Governments' Keep Wales Safe media strategy.

Rhys has overall responsibility for messaging and communications compliance and Welsh language standards. He has over 15 years’ experience in leading high profile high value campaigns in Wales. A first language Welsh speaker Rhys is a CIPR accredited practitioner and certified in Google Marketing Platform.

Rhys has previously worked on Public Health Wales Beat Flu campaigns as well as the Welsh Government’s Voter Registration #BecauseICan campaign, Qualification Wales and Hwyl Dda Health Board. 

Nan is a founder and chief executive of Four Agency Worldwide Limited responsible for strategy, P&L delivery, operations and commercial management. She has managed a successful M&A programme delivering more than a dozen acquisitions. Nan is also a non-executive chair of GlobalWelsh and a founding supporter of Funding Focus, which campaigns for greater investment in female and minority-led businesses.

Einir Williams is a co-founder and group managing director at Four. She has  experience across creative, digital and communications in the UK and MENA  and has worked with clients such as The Palm, Chip & PIN, BEIS and the Welsh Government. As a group board member she holds responsibility for new business, marketing, tendering & procurement, legal and social value.

Anne leads our government sector work globally across paid, owned and earned. Four has been the leading agency in the public sector in the UK for more than five years according to PR Week and we have coveted government roster spots in the UK, Wales and MENA. Anne brings her Masters in psychology together with decades of experience in designing and evaluating behaviour change campaigns to bear on the work that she does. Clients have included Home Office, FCO, DHSC and MoJ. 

Elouise Hobbs is an experienced Account Director based in Cardiff, working within Four Communications. Elouise specialises in integrated campaign planning, strategic public relations, and stakeholder engagement, bringing a wealth of expertise in both traditional and digital marketing channels.

With a strong background in client relationship management and creative strategy, Elouise has led projects across sectors including government, education, and consumer brands. Their skill set spans media relations, press release development, social media strategy, brand storytelling, and influencer outreach, ensuring campaigns deliver measurable impact and resonate with target audiences.

Elouise is also adept in performance reporting, campaign analytics, and budget estimating, combining creativity with data-driven insights to optimise effectiveness. Known for team leadership and cross-functional collaboration, Elouise plays a pivotal role in shaping proposals, managing complex projects, and driving business development initiatives.

Kate Williams is an Associate Director at Four Cymru, based in Aberystwyth, with over 18 years’ experience in bilingual PR and integrated communications. A fluent Welsh speaker and Accredited Practitioner with the Chartered Institute of Public Relations (CIPR), Kate specialises in strategic campaign planning, stakeholder engagement, and creative messaging for high-profile projects across Wales and international markets.

Kate joined Four Cymru in 2007 after working in investment banking for Deutsche Bank and Morgan Stanley in London. She holds a degree in Spanish and Italian from Leeds University, bringing a multilingual edge to her communications expertise. Her expertise spans:

• International Campaigns: Led multi-market marcomms for the UK Government GREAT Food and Drink campaign in Japan and the Gulf, collaborating with cross-government departments and producers.
• Major Events: Directed bilingual PR for the Senior Open 2023 golf tournament at Royal Porthcawl, a flagship Welsh Government tourism event, working with Golf Wales, Bridgend County Borough Council, and sponsors like Rolex.
• Public Sector Projects: Delivered campaigns for the Welsh Government’s Wales Rural Network, bilingual reading initiatives for the Reading Agency, and the 150th Anniversary celebrations for Aberystwyth University.