Media

Tonia is a home-grown success story. She joined the agency in 2006 as a graduate trainee and now sits on our ExecCo leading the paid media business unit. Tonia has unrivalled relationships with media and a deep understanding of connected consumer journeys, driving multi-channel solutions for digital performance and innovation for our clients in the UK and internationally. 

Kelly is chief executive of our health sector services and has 20 years’ experience leading teams and driving innovation. She is a leading healthcare strategist in developing UK and global integrated healthcare professional and patient-centric campaigns. Kelly has continued to push the boundaries by creating cutting edge and outcome driven routes for pharmaceutical companies, government agencies, wellbeing brands and charities. 

Sam incorporates knowledge across core digital disciplines, including media planning, buying, optimisation and combines this with extensive attribution, analytics, targeting and data modelling experience.  Dedicated to finding and growing synergy across online and offline channels, he delivers the most efficient and effective digital marketing campaigns leading our digital engineers in the development of proprietary insight.

Dan is an award-winning director with 15 years’ experience in the healthcare industry, spanning life science recruitment, primary care publishing, pharmaceutical media strategy, planning & buying. With strong management skills, Dan has led teams in both the UK and internationally. He prides himself on setting and delivering the highest standards to his clients and drives differentiation through innovation.  

Martin is an experienced business leader and expert in global and local paid media in the health and life-science sectors. Martin helps clients balance the complexities of country’s regulatory compliance with strategic approaches to delivering KPI results that out-perform industry benchmarks. Since joining the agency in 2015, Martin has helped several clients win awards at the PM Digital Awards.

As a founding member of Four’s media practice, Rowena has built her 20 year career focused in the media planning & buying industry. Offering a vast array of experience across multiple sectors, Rowena’s passion lies in the ability to get under the skin of campaigns and audiences to be able to deliver results beyond expectations, driving innovation and positive change.

Steve is a specialist in planning and buying healthcare media, with over 20 years in the industry. He's a director in our health media team, and sits on Four’s Operating Board. Previously he spent several years on the publishing side, managing sales teams at Oxford University Press.

Amelia is an accredited practitioner with the IPA and CIPR and has 17+ years in integrated campaigns and has worked with Royal Mint, NFU and Study in Wales, managing multi-million pound budgets. She is based in the Cardiff office and has worked across Welsh Governments' Keep Wales Safe media strategy.

Andy has over 20 years’ experience in the media agency sector, helping a multitude of brands initiate, develop and maximise their paid media strategy and investment. His portfolio has allowed him to develop media strategies for a wide range of brands, from start-ups to established brands.  Andy also has wide property paid media experience developing strategic and implementation services.