Destinations

Natalie has 20 years of experience within strategic consultancy for a portfolio of private sector and government clients. Natalie worked within the London office before transferring to the UAE in 2013. Passionate about travel, sport and arts & culture, Natalie has led campaigns for a wide range of clients including tourism boards, events & festivals, sporting tournaments and retail destinations.  

Helen has 30 years’ experience in travel communications, working on a variety of clients, both UK and international, including tourist boards, airlines, cruise lines, aggregators and accommodation providers. She has been lead agency partner and has worked on crisis incidents and reputation management campaigns. Helen was recently included in the PR Week Power Book of top ten in travel communications.

Lizzie specialises in delivering strategic and creative PR and communications campaigns for B2B & B2C audiences, to raise awareness and drive footfall and spend for retail, property and destination clients.   She has worked with big name brands and has a deep knowledge of managing complex multi-stakeholder campaigns. 

A senior destination, brand & luxury communications specialist, Seren leads on integrated, multi-channels comms programmes for many of London and the UK’s leading destinations. She is a luxury and place-making marketing expert and develops brand partnerships, compelling activations and marcomms strategies to enable clients to stand out from the crowd. 

Sophie leads on strategy and integrated marketing planning and provides consultancy with a focus on organisational and brand problem-solving. She champions a practical and collegiate approach for strategic projects, working with different stakeholder groups, leveraging her experience to translate best-practice theory and creative thinking into effective strategies. She leads a team of strategists, researchers and analysts to deliver insight-led solutions.

With 20+ years’ experience, Fiona specialises in integrated 360 degree communications campaigns that elevate perceptions and drive commercial return. Fiona has worked for consumer brands including John Lewis and Wyevale Garden Centre as well as start-ups. Her experience includes: changing perceptions of Mayfair and Belgravia and putting Quintain’s Wembley Park on the cultural map.

Matt develops and and leads award-winning campaigns for some of the world’s most high-profile brands and events. He has high-level expertise across the cultural sector and the creative industries for clients across arts and entertainment, media and publishing, lifestyle and design and innovation. He has a strong creative record, helping to shape and create dynamic and impactful campaigns. 

Russell is an experienced technical director with over 19 years’ experience in the industry. He’s carved a niche in the cultural sector, working on technical and cultural projects, alongside clients like the Science Museum, BBC, Natural History Museum and Channel 4. He comes from a background of games and experience and oversees all technical requirements and architecture, managing development outputs.

Truda Spruyt, who joined Four in 2000, has thirty years’ experience in publicising arts, literary and cultural projects.  She has extensive experience of managing complex multi-stakeholder projects and of directing strategic campaigns, working with clients at a senior level to define key messages, evaluate brand values and develop integrated communication strategies. Truda is a Trustee of Theatres Trust.

Sheridan heads up the specialist Creative & Marketing Unit. With over 30 years’ experience in the creative industries and a specialist knowledge of brand for property, he has delivered a number of exceptionally successful award-winning campaigns, in London, the wider UK and internationally.

Rob brings a deep understanding of the travel industry and has built up a network of top tier contacts.  He has worked in travel for over 25 years, where he started out in tour operations before moving into agency sales and marketing. Rob provides clients with strategic advice and direction on market development projects, programme development and consumer marketing activations.