Culture and Creative Industries

Culture and creativity are at the heart of everything we do. From visual arts and theatre, to literature, museums and global cultural diplomacy, we bring unparalleled expertise to connect audiences with extraordinary experiences. 

Four is more than an agency - we are a strategic partner for artists, institutions and brands, offering full-service capabilities across creative visioning, production, campaign direction, media buying, PR, events and digital innovation. 

Our track record spans major projects such as the Baillie Gifford Prize and the International Prize for Arabic Fiction, which we have built over many years, alongside collaborations with major cultural institutions, such as Science Museum, Natural History Museum and Museum of the Future. 

We launch major new venues – from cultural centres to cutting-edge music spaces, world-class museums and dynamic platforms for performance and innovation.

We work with the major artists at pivotal moments in their career and build profile for organisations through trusted senior counsel. 

And we are a trusted partner for governments, local authorities and funding bodies in designing and implementing major programmes that build cultural capacity and pride in place.